If courage were the hallmark of brave, bold and successful professionals, then Ashok Kumar Goel Vice Chairman & MD, Essel Propack would certainly fall in the category of individuals who have taken up great risks and come out with the flying colours. But to Goel, it has been more than courage, as it always had dollops of market strategy, a sound understanding of business, which has seen his goals through. A man known for his vision, hard work and single-track devotion to his goals, it's no wonder that Essel Propack was the first company to introduce laminated tubes in India. Today under the guiding eyes of Goel, Essel Propack has its manufacturing units at 18 locations-spreading across China, the US, Germany, Russia, Mexico, Colombia, Venezuela, Philippines, Indonesia, Egypt, and Nepal etc. In fact, it was in 1993 that Essel ventured out to becoming a global player by setting its first overseas venture in Egypt and since then, the company hasn't looked back.

To meet the exacting standards demand of the international market, Essel under Goel has adopted top-rung technology, used the best raw materials and set up international standard manufacturing and operational systems. The largest specialty packaging company in the world manufacturing laminated and seamless tubes catering to the oral care, cosmetics, personal care, pharmaceutical, food and industrial sectors, Essel under Goel has made rapid progress by enhancing its production capacity and market profitability.

And when it comes to selling its products, Essel has to its credit customers which include Colgate Palmolive, Hindustan Lever and Paras Pharma, to name a few. Goel, who has worked in Essel on various capacities, was also instrumental in acquiring the tubing operations of the Propack group, thereby becoming the largest laminated tube manufacturer in the World. With the global operations achieving a turnover of USD 149 million, the Essel under Goel has won several accolades and awards for its outstanding performance in manufacturing. Not resting on its laurels, the company in the recent years, has gone for massive expansion and acquisition. In August 2004, it acquired Arista Tubes, UK - a leading manufacturer of seamless plastic tubes in UK. Not only this, in 2005, Essel Propack's plant near Moscow began its commercial operations. Thus Essel under Goel has written a saga of expansion, acquisition, development and astronomical growth, which is sure to continue in future.