To achieve credibility in the corporate world and to achieve the best results, a leader has to create a motivated and dynamic management team of highly qualified professionals. It is because only a dedicated workmen and staff can take a firm to the heights of excellence and Ajay S. Shriram, Chairman and Senior Managing Director, DCM SHRIRAM Consolidated Limited, can be credited of creating that very "Team Excellence".

Bestowed with the spirit of never say die, Shriram is also a man of great vision who reflects the true spirit of a triumphant. Committed to excellence in every sphere of the industry, Shriram is taking the Rs.10,000 million and diversified business - conglomerate based in North India to great heights. Founded by Sir Shriram in 1889 as DCM limited, today, DSCL under Shriram has achieved professional excellence which few could parallel.

Under Shriram's able guidance the DSCL has evolved strong brand equity reflective of credibility, ethical values and consistent high quality product image. With more than 30 years of experience in managing large scale process industries with sustained high level of performance, DSCL meets the needs of a wide range of customers from farmers to industrial users, from house builders to business owners.

Known for his innovative approach, Shriram is a firm believer in state of the art technology and has always employed the best technologies for its projects and has worked successfully with renowned international and domestic technology partners. As a learning organisation, DSCL has worked regularly with the national and international consultants of repute, in diverse areas.

Always conscious of quality works, Shriram has never compromised with the standard of the products and has made sure that all its main line locations/products are ISO 9000 & 14000 certified. Currently DSCL is implementing OHSAS 18000 system of Occupational Health and Safety at its facilities.

It goes to Shriram's credit that he has strengthened the commodity business while moving into "value added" and "knowledge based" products and services. Shriram has been the main force in setting up DSCL, ESCO Limited in the Energy Services Business with the objective of providing energy efficiency services and development of renewable energy.

A man who takes his social responsibilities seriously, Shriram has made significant contribution to the society in the fields of environment, health care, family planning, and education, and cultural heritage, rural development and in promoting sports.

In fact, it was Shriram who played a crucial role in setting up Hariyali Kishan Bazar stores in rural areas. Shriram's DSCL has also entered into an alliance with Motorola for sales and distribution of handsets in the Bazaars which is a perfect match of the Bazaar's expertise in rural retail. If one goes by the recent initiatives taken by Shriram, one can be sure that he would be taking DSCL to new roads of success and achievements.